Eye makeup
without the irritation.
Infused with soothing botanical ingredients, our gentle eye formulas not only look beautiful, they feel beautiful–even on sensitive eyes.
- Non-Toxic
- Gluten Free
- Non-GMO
- Paraben Free
- Fragrance Free
- Phthalate Free
- Dermatologist Tested
- Cruelty Free
Clear all

Light + Love Eye Shadow
Liquid Shimmer Shadow
Aura
$20

Sugar Coated Mascara
Sugar-Infused Crème Gel Formula
Black
$24

Light + Love Eye Shadow
Liquid Shimmer Shadow
Rosé
$20
New

Clean Beauty Essentials
5 Minute Face Natural Makeup Collection
Fawn
$125

Light + Love Eye Shadow
Liquid Shimmer Shadow
Smoky Quartz
$20
Infused with soothing botanical ingredients, Inner Beauty has created gentle, natural eye makeup without the harsh chemicals that can irritate sensitive eyes. Our clean beauty collection is non-toxic, gluten-free, non-GMO and dermatologist tested to be safe for everyday wear, thanks to our commitment to always be paraben-free and phthalate-free. Inner Beauty’s natural eye makeup line includes natural mascara and natural eye shadows to help you not only look beautiful, but feel beautiful, too. With each easy-to-use natural eye makeup formula, reveal your inner beauty, effortlessly.