Infused with soothing botanical ingredients, Inner Beauty has created gentle, natural eye makeup without the harsh chemicals that can irritate sensitive eyes. Our clean beauty collection is non-toxic, gluten-free, non-GMO and dermatologist tested to be safe for everyday wear, thanks to our commitment to always be paraben-free and phthalate-free. Inner Beauty’s natural eye makeup line includes natural mascara and natural eye shadows to help you not only look beautiful, but feel beautiful, too. With each easy-to-use natural eye makeup formula, reveal your inner beauty, effortlessly.