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Why Choose Clean Makeup? 

Why Choose Clean Makeup?

Call it green beauty, call it clean makeup, call it non-toxic personal care: Whatever you prefer to call it, chances are, you use it because you love the way it makes you look and feel. But did you know that using clean makeup isn’t just great for making you feel beautiful, but it may actually be better for the health of your skin and body? Learn why you should choose clean makeup over conventional makeup formulas, and get ready to discover the best clean makeup products on the market today. 

What is clean makeup?

While there is no governmental regulatory standard for what “clean makeup” means, at Inner Beauty, we’ve set our own exacting definition. To us, “clean” means ingredients and formulas that are harmless for people to use, gentle on the planet, non-toxic, and vetted extremely thoroughly for safety and efficacy. In fact, we set out to be a brand that creates highly effective, beautiful, and easy-to-use products that are safe to use daily, even for those with sensitive bodies. These sensitive bodies may include those who are trying to conceive, are pregnant, who are breastfeeding, who have autoimmune disease, who have cancer, or are recovering from treatment. 

While Inner Beauty is committed to using natural and botanical ingredients to create the best clean makeup, we also understand that sometimes, these delicate ingredients need help to perform as they should, every time. Enter what we call “safe synthetics”: synthetic ingredients that help to ensure the safety, bolster longevity, and enhance the performance of Inner Beauty formulas to deliver the best clean makeup products. Safe synthetics are synthetic ingredients that have been chosen by us and reviewed by a team of chemists and toxicologists to ensure they meet Inner Beauty’s high standards—so even though they’re not derived from nature, they’re still safe and healthy to use…even for sensitive bodies. 

What are clean makeup ingredients?

When we refer to clean makeup ingredients, we mean ingredients that aren’t known to cause harm and aren’t suspected of being hard on your health. 

There are a lot of ingredients that you won’t find in Inner Beauty’s best clean makeup products. They include, but aren’t limited to: common food allergens, like peanuts and tree nuts; all types of gluten, including wheat, rye, barley, or crossbreeds of these grains; parabens and phthalates; and synthetic fragrances. In short, we believe makeup can and should be formulated without ingredients that can disrupt hormones, lead to long-term health complications, or aggravate existing health conditions. In fact, we have a list of the 21 ingredients you’ll never (ever!) find in Inner Beauty products. 

But while we are passionate about avoiding ingredients that aren’t safe, we are always excited to talk about what ingredients we do use—because powerful natural and botanical ingredients can care for your skin with benefits every time you wear Inner Beauty! When we choose natural, plant-derived ingredients to create the best clean makeup, we make sure to avoid Genetically Modified Organisms (GMOs), and any fragrance we use comes from real oils and spices. Our clean ingredients are the reason we make the best clean makeup products!

What are the skin benefits of clean makeup?

When you use Inner Beauty Cosmetics, you’re using beauty skin care. That means your skin may reap the benefits of moisturizing natural ingredients like coconut oil, jojoba oil, shea butter, and ingredients chock full of antioxidants, like cranberry and cherry waters. 

Reaching for Inner Beauty Skin Tint Foundation? Your skin will be comfortably moisturized with shea butter and jojoba oil all day, without feeling heavy or greasy. Lips in need of a little love, but still want to make them shine? Our Pure Shine Lip Gloss will keep lips as soft as they are shiny, thanks to an infusion of castor oil. 

The benefits of clean makeup aren’t just about what’s left out—like ingredients and fragrances that may affect your health down the line—but what’s put in, like skin-loving, gentle, safe ingredients that really care for skin, every time you put your clean makeup on.

Where can you find the best clean makeup products?

For clean makeup products that are so easy to use you can apply them with your fingertips, look no further than Inner Beauty Cosmetics. 

With our commitment to formulating clean beauty that’s safe for even sensitive bodies to use, and with a passion for creating clean makeup that outperforms conventional formulas, your makeup bag deserves to upgrade to Inner Beauty! 

We have created a line of clean makeup that lets your inner beauty shine through. No hiding here! Just natural makeup that blends seamlessly into your skin, thanks to the plant, nut, and seed butters that melt with the warmth of your fingers. 

From our tinted moisturizer that leaves skin looking radiant to our weightless Skin Care Concealer that corrects without ever looking cakey, Inner Beauty will have your skin looking natural, radiant, and healthy in just minutes. Add a touch of Coco Balm Creme Blush for a believable flush of color and a lit-from-within glow with Coco Balm Highlighter, sweep on some Sugar Coated Mascara and Well Defined Eye Liner, reach for your favorite Inner Beauty lip product, and you’re out the door. 

Once you’ve tried the best clean beauty products from Inner Beauty, you may wonder why you didn’t make the leap to clean beauty sooner. No matter. We’re glad you’re here, choosing makeup that’s safe for you to use, to feel good about, and that lets what’s so beautiful about you shine through. With a little help from Mother Nature, Inner Beauty Cosmetics has created the best clean makeup you’ll find. Try it and see for yourself! 

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