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The makeup their skin will love

Simple, clean beauty for everyone
on your list (including you).

The makeup their skin will love

Simple, clean beauty for everyone
on your list (including you).
Simple. Clean. Safe.
We believe the products we put on our bodies should work with our bodies.
Simple. Clean. Safe.
We believe the products we put on our bodies should work with our bodies.
Clean beauty by category
NEW!
A dramatic look with a delicate touch

Try our new Well Definedโ„ข Eye Liner that soothes sensitive lids and lashes with anti-inflammatory cornflower water. Whether you already love liquid liner or are trying it for the first time, the flexible felt-tip applicator makes it easy to apply crisp, bold lines that last all day.

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