It’s not every day that a clean beauty brand has the pleasure of being featured at New York Fashion Week, but when the Inner Beauty team had the opportunity to grace the faces of the runway models in Brandon Maxwell’s NYFW show recently, you better believe we jumped at the chance. Curious which Inner Beauty products makeup artist Fulvia Farolfi selected to achieve such fresh looks? We’ve got the inside scoop, below. 

Begin With Even, Healthy-Looking Skin

That glowing, natural-looking skin that the models had at Brandon Maxwell’s runway show during New York Fashion Week? It begins with a single pump of Inner Beauty Skin Tint Foundation. This tinted moisturizer melts into skin, thanks to the infusion of highly emollient shea butter and jojoba oil. We suggest using your fingertips to blend instead of a brush or sponge; the warmth from your fingers will help further soften the whipped texture of this beauty skin care formula, leaving you with a seamless finish.    Need to even out spots, discoloration, or delicate under eye circles? Tap on a bit of Skin Care Concealer (Fulvia's favorite at the show) and blend gently with your fingertip or favorite makeup sponge. The weightless, 99% natural formula is infused with moisturizing jojoba oil and decongesting lemon water to keep sensitive skin looking and feeling comfortable, all while creating a buildable, luminous finish. 

Add a Pop of Color to Cheeks

Keep the glow going with coconut oil-infused Coco Balm Crème Blush that blends into skin with the warmth of your fingertips. Jojoba and cacao butter work in tandem with the coconut oil to deliver buildable color to cheeks (and lips!) while adding soothing moisture that’s safe for sensitive skin.   In three flattering shades, you can choose the natural-looking flush you want to create—and like the clean makeup the models in Maxwell’s show wore, you can create a more pronounced effect simply by tapping on a small amount of product and building up your desired flush of color. 

Layer on This 99% Natural Mascara

Fluttery, defined lashes were a focal point for Maxwell’s models, and Inner Beauty’s clean mascara is perfect for creating this look. Sugar Coated Mascara volumizes and lengthens with a 99% natural formula that cares for delicate lashes as it defines them. Infused with sugar-based molecules for added glide and argan oil to condition lashes, this formula always feels flexible—never stiff!—and resists smudging, flaking, and running. And did we mention you can remove it with just water? No wonder our team calls Sugar Coated the best natural mascara! We bet you will, too. 

Finish With a Soft, Shiny Lip

Last but definitely not least, add a soft, shiny lip to perfect your #NYFW look! Reach for Inner Beauty tinted lip gloss to give you the perfect amount of color, shine, and lip-loving natural ingredients.  Pure Shine Lip Gloss instantly moisturizes lips with castor oil, leaving them soft and comfortable, while the sheer color and luminous shine finishes your fresh-from-the-runway look. 

Get the Look at Home

Try this runway-approved, natural look at home and tag our page to be featured using the hashtag #loveinnerbeauty.